20+ Interesting Short Form Video Statistics & Trends (2025)

Who has the time to sit through a long video these days? 

Reels and short videos are where it’s at! These videos will receive 82% of global internet traffic by 2025. [Source: Firework | 40+ Short Form Video Statistics]

What do you get?

A quick entertainment in just a few seconds. Perfect for our busy lives. If you’re unsure what short-form videos can do for your business, check out the statistics. 

Just look at how 2025 is shaping up with short video trends on TikTok, YouTube, and Instagram Reels. 

• Know the Instagram reel length limit for your next viral video.

The Growing Popularity of Short-Form Video (2025 Stats & Trends)

Video marketing is gaining significant attention. At this point, no one can consider doing it without creating videos. As time goes on, people are increasingly interested in short videos.

It is pretty evident that the short-form video market is experiencing significant expansion.

1. Global Market Growth

[Source: Short-form video Market Size, Trend | Forecast Report [2032]

The growth is absolutely wild, hitting around $1.97 billion in 2024. Fingers crossed for $2.22 billion in 2025! This boom is all thanks to the crazy demand for quick and engaging content in industries like entertainment, education, and marketing.

[Source: Short Video Platform Global Market Report 2025]

The social media platforms should also get the credits. Special thanks to TikTok, Instagram Reels, YouTube Shorts, and Snapchat. 

• TikTok is predicted to grab 1.6 billion monthly active users by 2025
• More than 2 billion people engaging with Instagram Reels in 2025

Things that worked behind the further accelerated market growth are:

• Improved video-editing tools
• AI-powered recommendations
• Mobile-first content consumption habits

Moreover, in upcoming years, it grow to $3.55 billion in 2029 at a compound annual growth rate (CAGR) of 12.5%. [Source: Short Video Platform Global Market Report 2025]

2. User Engagement & Consumption Habits

[Source: Social Time Spent by Generation, 2024/2025 Outlook - U.S.]

Obviously, the popularity comes from the people who are watching it. So, we can say the number of active users got doubled. TikTok is dominating the most here. 

• Can you believe in 2024, U.S. adults spend an average of 58.4 minutes monthly on the app? People literally open the app over 8 times daily!
• Users of Instagram spend 30 minutes every day on the app, including watching the reels. 
• Can you imagine that YouTube Shorts gets over 70 billion views every single day?

Talking about consumption habits? The stats say: 

• Short-form videos are getting 2.5 times more engagement. [Source: Short Form Video Statistics]
• 30% of short-form videos achieve an 81%+ watch rate

Short-Form Video Marketing Trends in 2025

[Source: Short-form video feed to boost user engagement| eMarketer] 

2025 is about to see some significant trends in short-form video marketing. There will be:

• Ad revenue
• Brand collaboration
• Use of AI

These trends will bring growth in ad spending, in-app shopping, influencer marketing, and the use of user-generated content. And how can we forget about AI? 

Ad Revenue & Monetization

1. Increase in Ad Spending:

Brands are now more into short-form videos. They are investing in the ads because such formats deliver high engagement and retention. Ad spending is expected to hit $111 billion by 2025. It's going to grow at an annual rate of about 9.14% from 2025 to 2029. [Source: Digital Video Advertising - Worldwide]

You will see even more major ad spending on platforms like TikTok, Instagram Reels, and YouTube Shorts.

2Rise of Shoppable Videos

Shoppable videos will be a game changer for e-commerce in 2025. TikTok and Instagram are already making video content for shoppable posts. The reason behind this is a 70% increase in conversion rates. 44% of consumers are also interested in it. 

Marketers are adding clickable product tags and live shopping events for consumers to purchase directly from short-form videos.

Brand & Influencer Collaboration

1. Influencer Marketing Growth

Businesses are teaming up with influencers. They want their brand to be relatable and engaging. Micro-influencers and niche communities are doing their best to create brand awareness and drive conversions.

It proves why:

• 63.8% of brands are planning to collaborate with influencers in 2025 [Source: Influencer Marketing Benchmark Report 2025]
• Influencer marketing may reach $32.55 billion in global market size by 2025

2. Power of User-Generated Content (UGC)

UGC is another dominating strategy. We have already seen how consumers trust peer recommendations more than traditional ads. Therefore, brands have to use it to gain more credibility.
What we have found:

• UGC videos are 28% more effective than scripted advertisements [Source: UGC Trends in 2025]
• 80% of consumers trust UGC over traditional advertising

AI & Personalization

1. AI-Driven Video Content

AI is going to move the video marketing market upside down. The tools for improving video creation and editing are top-notch. As a business owner, you can now easily automate content creation. You can customize experiences for your users based on how they interact with your brand.

• Almost 60% of brands are using AI to write video captions
• 50% of brands turn to it for brainstorming scripts and ideas. 
• Around 26% of them use AI to create social media promo copy.

[Source: UGC Trends in 2025]

Platform-Specific Trends & Statistics

Short-Form Video SEO & Best Practices

Here is how you can optimize short videos for SEO. These are just brief tips:

• Use relevant, high-traffic hashtags such as "#shorts" 
•  Search relatable keywords or mention keywords 
• Use manual or automated captions
• Add keywords to the video description
• Use short and long tail keywords
• Tap into high-search volumes
• Boots algorithmic visibility
• Interact with shares and comments
• Keep an eye on view count, watch time, and engagement rate

Top Video Content Strategies in 2025

• Strong hook in the first few seconds
• The hook should be thought-provoking and dramatic
• Maintain a fast-paced flow
• Add graphics and sound effects for the viewer's attention
• Include a clear call to action
• Smoothly place the CTA
• Use AI for captions, titles, descriptions, and hashtags.

Read More: https://www.beaconinside.com/blog 

Frequently Asked Questions

What is a short-form video concept?

A short-form video concept is a creative idea that is quick, engaging, and typically lasts under 60 seconds.

Why is short-form video so popular?

Short-form videos are more popular due to their fast-paced nature, mobile-first consumption, and algorithm-driven discoverability.

What is the best ratio for short videos?

The optimal aspect ratio for short-form videos is 9:16 (vertical). 

How to create viral short-form videos?

• Use a strong hook
• Keep pacing fast
• Include trending sound
• Add engaging captions

What is the most popular short-form video platform?

TikTok remains the leading short-form video platform. However, YouTube Shorts and Instagram Reels are becoming equally popular as well.