4 Easy Ways to Grow Instagram Followers

Last Updated: 

March 27, 2025

Many of you desire to build your Instagram following, whether it's 200, 2,000, or 200,000.

We understand! We also want more followers!Instagram is one of the fastest-growing social media networks and has been shown to help businesses. Consider these two stats: 

  • Instagram engages 10x more than Facebook.‍
  • Instagram is used by 60% of users to research brands and products.

These show that Instagram users are engaged and eager to interact with companies. As we all know, Instagram can boost your company. Now comes the hard part.

Instagram is busy, making it challenging to build a huge, engaged following. But it's feasible. There are several clever and practical techniques to build your Instagram following this year, but first a few warnings.

Key Takeaways on Growing Instagram Followers

  1. Create a Hashtag Strategy: Use relevant, high-quality hashtags to expand your reach. Track post insights to test hashtag performance.
  2. Leverage Instagram Stories: Use location stickers, hashtags, and Story Highlights to attract new followers and showcase key content.
  3. Post High-Quality Content Consistently: A well-curated, visually appealing feed encourages visitors to follow. Batch content creation to stay consistent.
  4. Engage with Other Accounts: Build relationships by commenting, liking, and interacting with others. Engagement strengthens your algorithm ranking.
  5. Follow Niche Hashtags: This exposes your content to new users actively searching for topics related to your brand.
  6. Optimise Your Story Highlights: Highlight your best content, such as product showcases or tutorials, to captivate new visitors.
  7. Use a Scheduling Tool: Plan and batch content to stay organised and save time for meaningful interactions.
Want to Close Bigger Deals?

1. Develop a hashtag strategy

Instagram hashtags matter, so use them. One of the quickest methods to boost Instagram followers is via hashtags. You may use 30 hashtags for each post, but quality matters more. The best approach to locating brand hashtags on Instagram is to search. Start by inputting a niche-related hashtag. We chose solopreneurs as our basic hashtag and then searched through similar hashtags to identify others that would work for our target.

Instagram will show you comparable hashtags when you search the hashtag; click through them to discover ones that match your business. These might help you create hashtags for your content to attract additional accounts.

Check your post insights to see whether you're utilizing the proper hashtags. Check the insights to see whether your hashtags are reaching new people. See how many people find your content using hashtags. You may use this to test hashtag groupings or particular hashtags to discover which work better.

However, adding hashtags to every post is not enough. You want an engagement hashtag strategy. Follow specialized hashtags first. Instagram introduced the hashtag following last year. Followers of a hashtag may now view postings from new users. The hashtag username and # symbol will indicate the picture is from a hashtag.

2. Use Instagram stories

The popularity of Instagram stories shows no sign of slowing down. Can stories get you new followers? Absolutely! Instagram stories are time-based and not subject to the feed algorithm, thus, publishing one reduces your chance of being missed.

Use hashtags or location stickers in stories to get followers. Your tale will appear in the hashtag or location story. Browse your favorite hashtag stories to find the most popular ones to utilize in your stories. Use “Story Highlights” to acquire new followers from stories. Instagram story highlights let you showcase your greatest stories for your audience to view anytime. Find the stories that best represent your brand and showcase them.

You may emphasize your greatest product photographs or how-tos. Story highlights appear at the top of your profile, so new users may browse through them to see what you post.

3. Make excellent, consistent posts

This should be obvious, but we must list it! The above two actions will drive traffic to your profile. Engagement with hashtags and stories promotes your page. Your feed makes them click “Follow”.

If you just post sometimes, you can't expand your Instagram following no matter how often you interact.

Finding and selecting the greatest feed photographs takes time. This may be a combination of photographs you capture, stock photos from Unsplash (attribute the artist if they're free), or graphics you develop. Using the same filter on every post might help you build a unified feed. This simple method is used by almost half of the top Instagram firms to make their feeds seem properly curated. This may seem like a lot of effort, but it pays off, and with a little organization, you can maintain your Instagram account without spending all your time on it. We suggest preparing and batching your material before scheduling it with MeetEdgar. (You can also do this with stories to maintain consistency!)

You may then interact with hashtags, followers, and new accounts using the time you saved by not manually adding posts every day. To avoid getting into an Instagram hole, split this up into many 10-minute sessions throughout the day! Track your time with a timer to know when to stop!

4. Interact with accounts

Can you picture someone just talking about themselves at a party? Everyone has met someone like that. Using Instagram only for your feed, likes, and stories is like talking about yourself at a party. Social media isn't simply for advertising. You search, establish, and connect with your community there. That requires engagement. Before discussing engagement, let's review Instagram's algorithm. Instagram's algorithm ranks content using 3 signals:

  • Relationship.
  • Interest.
  • Timeliness.

Let's define them and then discuss engagement's importance.

  • Relationship: Instagram shows content to users who have engaged with it. You've undoubtedly noticed that liking someone's post makes their postings appear on your feed. Because Instagram says, “Oh, you enjoy this person's material and you're linked to this person, so we'll show you more of their content.”
  • Interest: This is a little confusing, but Instagram will display more of a sort of material if you connect with it more often. If you like and comment on many memes, Instagram will prioritize your meme accounts.
  • Timeliness: Like many social media networks, Instagram prioritizes fresh content. Knowing when your audience is active is crucial.

The focus now shifts back to engagement. If ranking indications don't show it, Instagram doesn't want to hide postings. They aim to present people with entertaining material. By participating, you may improve your connection score, learn what interests your community, and see when they're online.

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