As our email inboxes travel with us, the mental image of someone checking email sitting at a desktop is quickly fading.
71.5% of consumers primarily read emails on mobile devices. Some users also use tablets (3.8%) and smartwatches (0.2%) to access emails. No exaggeration to say that those tiny screens in their hand are now your most critical real estate.
In Carin Slater’s words, Email and Content Growth Marketing Manager, Litmus:
The brand is responsible for acknowledging the subscriber’s decision while showing up in their inbox. So, ensure that their email experience remains the same no matter where the email is read.
Else? Watch your brilliantly designed emails turn into a hieroglyphic mess. And you could be losing a huge portion of your audience.
That’s why responsive email templates have become indispensable.
They are optimized for viewing emails outside of the desktop across any device. Meaning your emails will show up crisp and clear, whether your subscribers open them on mobile devices or desktop or laptop.
A responsive email template builder is a surefire way to craft professional-looking emails that adjust seamlessly to different screen sizes. With these tools, even though you do not need an entourage of developers and designers, the email templates turn out as pros design them. Eye-catching and flawlessly responsive.
Most modern email template builders have democratized design. Based on your skill level, you create templates by writing code, using a drag-and-drop builder, or customizing ready-made templates.
So, let's round up the 5 best responsive email template builders that can help you craft stunning responsive email templates.
A responsive email template builder is a tool that lets you build responsive emails from scratch or by customizing the existing templates. Nonetheless, having access to responsive templates designed by experts like Email Mavlers takes the design and development task off your plate.
Try Stripo if you’re looking for a combination of drag-and-drop functionality and HTML/CSS editing. This intuitive email template builder is designed to simplify responsive email template creation for marketers, designers, and businesses. Does not matter if you are a beginner or an advanced user; the tool serves you equally well.
Even more convenient is its pre-built template library. There are 1600+ free responsive email templates. You won’t lack any feature to further customize them without writing a single code of line in the drag-and-drop builder.
Postcards by Designmodo is a no-code email template builder. Use it to help design professional, responsive, gorgeous email templates in minutes. Start from scratch or customize pre-made modules, both options make designing responsive email templates simple and efficient.
Beefree deserves a place on our responsive email template builder list due to its simplicity, flexibility, and efficient design capabilities. Inside the tool, you will find over 370 responsive templates, reusable content blocks, and advanced features like dark mode previews and synced rows.
Beefree is ideal for both beginners and experienced marketers. It also has an extensive library of stock images, GIFs, and stickers to enhance designs and reduce repetitive tasks.
Moosend is a great responsive email template builder for those with limited budgets. But do not assume that its affordability comes by sacrificing functionality. You gain access to an intuitive drag-and-drop editor, an extensive template library, an AI-powered writing assistant, and integration with various media sources.
Tabular is an easy-to-use email template builder empowering users to create high-performing, responsive email designs without coding. Aside from user-friendliness, its mobile optimization feature and seamless integration with major email service providers are Tabular’s highlights.
The responsive email template builders we've listed aren't the perfect solution for every brand. We advise you to find the right solution. Your ideal platform depends entirely on your business needs, technical skills, and design goals.
We would recommend starting with free trials. Test each platform's design and customization capabilities. Understand how intuitive the interface is. Check the quality of responsive templates. Measure how much time and effort you save. And then make the final call.