If you are looking for the best SEO tools, it is because your website needs more traffic. Search engine optimization (SEO) can be daunting and time-consuming but is vital to any digital marketing strategy as well as a company’s success in general.
Whether you have just started blogging or run an eCommerce site with hundreds of thousands of products to offer. Finding organic visitors mean everything when trying to reach new people who might become customers one day!
SEO or search engine optimization is the process you take to optimize your website content so that search engines can show it among the top results for a search of a particular keyword. It is a process that involves you, the specific search engine (Google, Bing, or Yahoo), and the searcher.
Appearing on the front page of a search engine can be the difference between your business succeeding and failing.
SEO is a marketing technique that helps websites rank higher on search engines like Google, Yahoo, and Bing. It does this by increasing the number of incoming links to your website or blog posts from other sites related to the same topic as yours.
This signals both relevance and popularity – after all, if you are linking back to a site with similar content then there must be something worthwhile about it!
There is no direct answer to this question because it depends on a variety of factors, but a concrete answer is the results should start flowing within six months, though you may start seeing results as soon as two weeks or sometimes even more than a year.
When it comes to SEO, your goal should always be long-term. This way, your site will perform better and rank at the top of the search engines for more and more keywords.
The amount of time it takes for SEO to work depends on many factors such as keywords you are targeting, content strategy, backlinks, design as well as on-page and off-page SEO among others.
Luckily, there are SEO tools –free and premium – that can help you address the above issues effortlessly.
While there are countless of these tools out there, I have picked the 10 best SEO tools that you can use to boost your website traffic.
When it comes to SEO tools, few can rival SEMrush. Founded in 2008, this tool has a massive user base of more than 7 million active users and is one of the top 10 popular and best SEO tools available on the market.
It is a tool that helps you optimize your site for search engines as well as evaluate your competitors and their content.
SEMrush offers robust metrics and enables you to get highly relevant keywords and content. Whether you have an eCommerce site or blog, this tool can help you fully understand the strategies your competitor uses and how you can also apply the same SEO strategies.
The tool is loved by small and medium-sized businesses because of its effectiveness and affordable pricing.
Generally, SEMrush provides features that can help you with your website’s SEO, ad campaigns, PPC, backlinks, SERP, keyword research, and many others.
In terms of pricing, SEMrush has three plans:
The quote-based plan called the Enterprise is customizable according to the needs of your business.
SEMrush is ideal for:
Ahrefs started as a link-building tool in 2011, but over the years, more features were added to make it one of the top SEO tools for bloggers and eCommerce entrepreneurs.
Today, this tool is known for being one of the fastest web crawlers, along with Google. It is mainly used for competitive analysis, backlink audits, keyword research, URL rankings, and more.
As with other SEO tools in the market, Ahrefs also allows you access to organic search reports for analyzing competitors’ traffic.
With that report, you can strategize our SEO, link building, rank tracking, keyword research, as well as content marketing.
But one of the most standout features is the keyword explorer, which shows you keyword difficulty and related keywords that “also rank” for specific phrases.
That with many other great features makes Ahrefs one of the best SEO tools on the market today.
The pricing of Ahrefs is almost like SEMrush, but with this tool, you can have a 7-day trial for just $7, then if you like it, you can upgrade:
Long Tail Pro has been around for quite some time now and is one of the go-to SEO tools for keyword research.
Based on online reviews, Long Tail Pro is one of the best on the market and is recommended by many users.
It comes with great features that will help you along your SEO journey. You can use the tool to find keywords, do backlink audits, determine keyword difficulty, and track your ranking.
The best thing about this software is that there is both a free trial as well as an affordable monthly subscription option so everyone can enjoy what it has to offer without having to worry about going overboard with unnecessary spending.
You can use the tool for your current website or use it to find new micro-niche sites. The filter section of the tool is where you will access keywords based on CPC.
If you want long-tail keywords, which is the primary use of this tool, all you need to do is input the minimum number of words you want for your keyword and the tool will bring out the results.
Long Tail Pro is one of the cheapest SEO tools you can come across. The pricing is:
If you are an SEO beginner, you should consider GrowthBar as your SEO tool, because it is one of the most intuitive tools out there.
You can view millions of keyword searches as well as access Google Ads data, competitor’s backlinks, and Facebook Ads.
What we liked the most about this tool is that it can be used as a separate web app, which means you can log in, input keywords, and view all the stats.
GrowthBar is also a Chrome extension, making a completely different SEO tool from others in this list, which tends to work as standalone instead of extensions or plugins.
It is also super-quick and incredibly easy to use because it is just like using Google.
GrowthBar is slowly becoming one of the best SEO tools thanks to its robust data and intuitive user interface.
GrowthBar has five –day free use policy after which you can upgrade to a paid plan.
Moz is a community-supported SEO marketing tool that comes with a wide range of features to help you boost your traffic, rankings, as well as visibility across SERPs.
It has tools such as site audit using Moz Pro crawler, which highlights possible issues with your website and suggests actionable insights. You can also track the rankings of thousands of keywords.
Moreover, you can also use a keyword research feature to determine the type of keywords as well as keyword combinations that may be ideal for targeting.
There is also a tool for backlink analysis that blends a combination of metrics such as anchor text in links and estimated DA.
When it comes to pricing:
Google Search Console is one of the best free SEO tools you can use to keep your website in optimum working order.
Formerly known as Webmaster Tools, Google Search Console focuses on search and optimization.
Its dashboard is easy to navigate and is where you will find all the cool and great insights for your SEO needs.
The data provided by Google Search Console is a bit straightforward and simpler compared to other SEO tools. There is less tweaking of numbers, though it is easier to access these metrics.
One of the most crucial datasets in GSC is the link data, which helps you stay updated on the toxic backlinks to your site.
Google Search Console is a must-use with all the data and the power it provides you for your website.
GSC is completely free!
Ubersuggest is another SEO tool that has a free and paid plan. It is one of the most popular digital marketing tools created by SEO specialist Neil Patel and as such, it carries quite a stellar status in the field of SEO.
It helps you find hundreds of long-tail keywords to enrich your content’s outreach.
Ubersuggest has a free option and then if you want more searches and information you will have to pay.
SpyFu is among the most popular SEO tools due to its comprehensive range of features, incredible reporting, and great support for advertising and digital marketing.
However, this tool can be a bit complex for beginners but all in all; it is a great tool to have for any marketer or website owner.
Its SEO tools are quite complex and may require some learning time for novices. But it is an excellent SEO toolset.
SpyFu will fulfill your needs for average SEO users as well as advanced SEO specialists, and along with its competitive pricing, it is ideal for midsized business users.
In terms of interface, SpyFu has an elegantly laid out dashboard with very intuitive features and tools including Backlink analysis Tracking, Reports, PPC Research, SEO Research, and List Builder.
There are lots of things this tool can do for you, especially when you are looking for the best SERP to target with an optimization strategy.
SpyFu comes with three different subscription plans, each with unlimited search results access. The lowest cost is $33 monthly and the highly $199 monthly if choose annual payment.
Unlike most SEO tools in this list, WooRank is an automatic SEO strategy analysis and site review tool that offers numerous useful metrics that you can use to boost your site traffic, increase leads, and boost sales.
Perhaps the best feature of this tool is its inclusive website review. WooRank crawls your website and provides actionable insights on how to fix the issues found.
You can have a 14-day free trial after which you can upgrade to the Pro plan for $59.99 monthly and then the Premium plan for $179.99. The Enterprise plan costs $249.99 monthly.
From running your campaign ads to optimizing your search engine optimization and content marketing, SerpStat is one of the best tools for digital marketing.
Since its inception many years ago, SerpStat has evolved into an efficient growth hacking tool that is packed with wide-ranging features including technical SEO, link building, and PPC among others.
If you are familiar with SEMrush and Moz, you will feel right at home with this tool since it has many similar features and even a similar user interface.
The Lite plan is $69, the Standard costs $149 while the Advanced plan costs $299. The Enterprise plan costs $499. All plans are billed monthly.
